Complete Transparency

Every Ingredient Explained.

12 functional ingredients. Each one researched, dosed to matter, and listed by name. No proprietary blends. No mystery doses. Just science you can verify.

See The Complete Formula

Why Our Formula Works

143mg

Natural Caffeine

Guayusa + Guarana, never synthetic

Functional Ingredients

Every one dosed to matter

Benefit Pillars

Energy • Focus • Hydration • Brain Health

Proprietary Blends

Complete transparency

Browse by Category

The Complete Formula

Energy Matrix

Guayusa Extract

Smooth, sustained natural caffeine from the Amazon.

Amazonian leaf with naturally occurring caffeine, balanced by its own amino acid profile. Supports sustained energy and mental clarity without the abrupt crash.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/35744892/

Energy Matrix

Guarana Extract

Tannin-bound caffeine for extended release.

Brazilian berry with naturally slow-release caffeine. Tannins help pace the energy curve so you avoid the typical spike and crash. Supports cognitive performance during demanding tasks.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/12784165/

Brain Health

Lion's Mane Extract

The Brain Health pillar. 30% polysaccharides.

Mushroom extract standardized to 30% polysaccharides. Supports brain health and cognitive performance. Combined here with a full electrolyte and natural caffeine stack.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/31413233/

Energy Matrix

Theacrine

Sustained alertness, zero tolerance buildup.

Similar structure to caffeine but smoother and longer-lasting. Supports mood, focus, and motivation. No tolerance buildup even with daily use.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/27366108/

Focus Stack

CDP-Choline (Citicoline)

Premium brain fuel for mental clarity.

The most bioavailable form of choline. Crosses the blood-brain barrier to support acetylcholine production. Supports focus and mental clarity.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/20329590/

Focus Stack

L-Theanine

Calm alertness without drowsiness.

Amino acid from tea leaves. Works with natural caffeine to support focused relaxation. Takes the edge off caffeine jitters while supporting cognitive performance.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/18006208/

Hydration

Himalayan Sea Salt

Pure mineral sodium for fluid balance.

Unrefined salt with natural trace minerals. Essential for proper hydration, muscle function, and nerve signaling. Replaces electrolytes lost through sweat.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/21415447/

Hydration

Potassium Citrate

Essential electrolyte for muscle function.

An essential electrolyte involved in muscle contractions and nerve function. Supports normal muscle function and nerve signaling during activity.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/10648266/

Hydration

Magnesium Lactate

High-absorption magnesium for muscle function.

Involved in hundreds of enzymatic reactions. Supports muscle function, nerve signaling, and energy production. The lactate form is gentler on digestion than common alternatives.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/23717349/

Natural Sweetener

Allulose

A rare sugar with almost no calories.

Naturally occurring "rare sugar" that tastes like table sugar but isn't metabolized the same way. Contributes sweetness without added sugars and with almost no calories.

Research Study

https://pubmed.ncbi.nlm.nih.gov/28726717/

Natural Sweetener

Monk Fruit Extract

Ancient fruit with intense natural sweetness.

Contains mogrosides that provide sweetness 200x stronger than sugar. Zero calories and zero added sugars, sweetness from mogrosides rather than sugar.

Research Study

https://pubmed.ncbi.nlm.nih.gov/28748124/

Vitamin

B-Vitamin Complex

Three B vitamins. The forms that actually work.

B3 (Niacinamide), B6 (Pyridoxine HCl), and B12 (Methylcobalamin) work together to support energy metabolism and normal neurological function. Methylcobalamin is the active form your body uses directly.*

Research Study

https://pubmed.ncbi.nlm.nih.gov/21905094/

Functional

Citric Acid

Natural acidulant for taste and pH balance.

Creates the perfect tartness while supporting optimal pH balance. Part of the natural citrate system involved in cellular energy pathways.*

Why This Formula Works

Strategy

Dual-Source Natural Caffeine

Guayusa and Guarana deliver natural caffeine through different absorption pathways. The result is smooth, sustained energy, not a spike followed by a wall.

Science

Synergistic Combinations

L-Theanine pairs with natural caffeine for calm focus. CDP-Choline pairs with Lion's Mane for layered cognitive support. Ingredients chosen to work together, not just coexist.

Quality

Premium Forms Only

CDP-Choline instead of cheap choline bitartrate. Methylcobalamin B12 instead of cyanocobalamin. Magnesium Lactate instead of oxide. Form matters.

Experience Every Ingredient Working Together

Now you know exactly what's in Pure Apex and why each ingredient is there. 12 functional ingredients. Every one named. Every one dosed to matter.*

Join the Founder's Waitlist

✓ Complete transparency ✓ No proprietary blends ✓ Research-backed dosing

12 functional ingredients. Every one named. Every one dosed to matter. No fillers, no proprietary blends, no mystery doses.